DCH Senior Expo brings resources to longevity marketplace

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The Dallas County Public Health Abigail Chihak, right, is the community health administrator in the Dallas County Public Health Department, and Meredith Monson is an intern with the Waukee Aspiring Professional Experience (APEX) program.

The Dallas County Hospital hosted its annual Senior Expo from 9 a.m. to 1 p.m. Thursday, with more than 25 vendors of senior services on hand with information, advice — and Halloween candy!

Older adults are the fastest growing market in the U.S., and the transition into old age and retirement living is significantly different from what it was in the past, with improved healthcare, wellness options, educational opportunities, travel and technology enhancements offering an enriched longevity.

Marketers of senior services are aware that:

  • The 60+ consumer is more affluent, educated and active than ever before.
  • Adults 50+ control more than 50 percent of the discretionary income.
  • Since Jan. 1, 2011, about 10,000 people turn 65 each day, and by 2030 18 percent of the U.S. population will be at least that age.
  • National sources indicate that 80 percent of older adults are homeowners, and 65 percent of older adult homeowners have paid off their mortgages.

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