New Fareway signage brightens downtown Perry skyline

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The new Fareway signage electrifies Wednesday evening's skyline in downtown Perry.

After 10 weeks under construction, the new signage at the Perry Fareway store was unveiled Wednesday.

From its first gleaming in the morning light to its electrifying after-dark effect, the red-themed signage brightens a prominent downtown Perry intersection as well as the tail end of the High Trestle Trail.

Fareway Manager Travis Langrebe said the new signage emphasizes Fareway’s strengths.

“The new sign makes a strong point,” Landgrebe said. “Fareway is known for its fresh meats. That’s a big part of our brand.”

Langrebe said the work by Ankeny-based Dean Snyder Construction was first rate.

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