Happy belated birthday to us!
ThePerryNews.com slowly came to life in early February last year, and at first we were not sure if this venture would work.
We knew there was a hunger for daily news and sports in Perry and the surrounding communities, especially of the professional quality we were uniquely qualified to offer.
We believed readers would be drawn to journalism that was unafraid to take on difficult or controversial issues, to reporting that asks the tough questions, delves deeply into subjects and is very often the source of breaking news.
We especially thought readers wanted local news that was free, not hidden behind a corporate paywall, and we gambled that local businesses would recognize the quality of our product and the value of the high visibility we knew we could offer.
The venture is working. The gamble paid off. The numbers bear it out.
Unlike more traditional forms of media, which can only offer vague guesses or extrapolated approximations of their reach, ThePerryNews.com has exact and detailed information about how we are doing. We know instantaneously how many times the website is visited, how many times each individual video or photo or story is viewed and when.
We know the hour of each day that draws the most readers, the day of the week, and so forth. No guesswork here — the numbers are what they are and easily proven. We even know a few things about the age and gender and location of our visitors.
Things began slowly, as we expected. The Good Lord created from nothing, and so did ThePerryNews.com, if we may compare great things with small. Only 3,975 clicks on the website were registered in all of February 2015. March climbed to 11,266 visits, and April jumped to 42,990. The growth since then has been beyond our wildest dreams.
December brought 122,103 impressions by 47,000 visitors. The numbers for January were 114,925 and with two days left in February, we’re at 140,000 impressions for the month by 50,000 visitors.
We have had more than 1 million views of ThePerryNews.com website in our first year. Wow!
ThePerryNews.com Facebook page is approaching 4,300 fans, more than any other media source near here. Our posts reach anywhere from 30,000 to 50,000 Facebook feeds every week.
Several advertisers have been with us for the long haul. Others are just now coming aboard. A few still hang back cautiously. Maybe we’re too new, too disruptive to settled habits, perhaps too dangerous. After all, social media is still a volatile and evolving thing, and tried and true traditions feel safe, even if it means paying twice as much for half the return.
We understand your anxieties.
Last but not least, we thank those who have supported us through private donations. Your support through the lean months is deeply appreciated. We have never charged for content and never will. “First. Fresh. Free.” This is and will always be our goal.
Please keep reading ThePerryNews.com for the local content you depend upon.